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Social Media; The most overrated (and underrated) trend in business.

Seigen Media — Tue, 28 Jun 2011 17:46:07 +0000

In this month’s Fast Company, Robert Safian the magazine’s editor, reported that when a group of 500 executives who were registered for the Innovation Uncensored event, were asked what they thought was the most overrated trend in business, the number one response was social media. When asked what they thought was the most underrated trend, the answer again was Social Media. Surprised? Not really. Social Media or more accurately Social Networking (Facebook, Twitter) can be a highly valuable outlet but marketers must really put their expectations in check. The chances of having "viral" success are very slim and often happen more out of accident then actual intent. "Using social media? That's an overrated no-brainer. Using it in the right way, for your specific business goals? That's a whole different kind of challenge."

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Seigen Media — Fri, 03 Jun 2011 01:53:06 +0000

99percent.com recently posted their 2011 Idea Execution Audit infograph.

"Earlier this year, we polled the 99% community to take the pulse of making ideas happen in 2011. To answer questions like: How do creative projects really get pushed forward? What tools are you using to manage your time and energy? And: Are the ways we live and work as creative professionals undergoing major changes?"

Good read even if it is just to see that everyone else is having the same problems as you.

Things Video Can Improve In Your Business

Seigen Media — Fri, 27 May 2011 18:19:05 +0000

It’s easy to miss how many different ways video can enhance your business. Anywhere there is a repeatable and/or complex message, video can tell the story more efficiently, consistently and effectively. Here are just a few examples of how video is used in business today.

pixlr releases new "pixlr-o-matic"

Seigen Media — Fri, 27 May 2011 18:03:50 +0000

Pixlr has just release a new product "pixlr-o-matic" to their already handy (and free) online photo editing tools. "The idea was to create a fun and playful "post process" darkroom where you can experiment with different base effects, overlays and borders." said pixlr in a recent blog post. This is just one of many photo-editing tools pixlr provides at no cost with professional results but without the high-cost software and high learning curve.

Why We Squarespace

Seigen Media — Sat, 01 Jan 2011 16:24:00 +0000

We are often asked why we build our websites on the Squarespace platform. The answer for us is simple. It’s better for you. Below are just a few examples of why we choose to utilize Squarespace.