Things Video Can Improve In Your Business
Friday, May 27, 2011 at 02:19PM It’s easy to miss how many different ways video can enhance your business. Anywhere there is a repeatable and/or complex message, video can tell the story more efficiently, consistently and effectively. Here are just a few examples of how video is used in business today.
Improved ROI- Today businesses utilize events, speaking engagements, training and education presentations and public relations to build business. Video can extend the life and impact of these activities by giving you the ability to rebroadcast your events to expand viewership and lengthen usability. Additionally this content can be utilized across all levels of your business from building brand awareness all the way to building greater customer satisfaction and loyalty.
Lead Qualification - Implementing video into your marketing strategy can help improve your ability to qualify leads. By providing prospects video for product demos, company overviews, commercials, etc they are able to identify those aspects that match their needs. By helping your sales team and customer find the right connections you decrease time and money spent on the sales process.
Product Demos - Video versions of your product demos act as a multi benefit resource to your organization. First it can replace the costly in-person demonstration often needed in the selling process. Your sales team can also utilize the demo when they themselves or the product is not in front of the current or potential customer. This video provides an immediate interaction with the product and your message no matter what level of the sales cycle they are in. Customers are also able to view the content on their own time without delay in trying to schedule an appointment or visit. Video can also provide a more engaging experience while you build a stronger brand and overall interaction.
Customer Testimonials - Customers rate peer referrals or testimonials as the strongest influence during a purchasing decision over 70% of the time. Video can harness this effective marketing and sales techniques by creating an even more personable and powerful experience.
These short, high impact videos help to capture customer attention and spark deeper engagement. Customer case studies are also one of the best ways to persuade prospective buyers of the value of your offerings. As opposed to the traditional text versions, video connects with the viewers on an intellectual and emotional level.
Training & Education - Keeping your customers, prospects and even employees well educated is integral in keeping a forward moving business. Video provides you with a better solution to your education and training needs. Using video means that there is no travel to schedule, venue to book or wasted time. People are able to learn on their own time when it fits into their schedule. Distribution is fast allowing you to react quickly and capitalize on momentum without delay or taxing your personnel.
Help & Support - Providing strong customer support is key to keeping customers happy and prospects engaged. Expectations have increased in the timeliness of finding the right answer with minimal effort. Video provides these customers the ability to find answers to more complex questions not able to be covered by FAQ or online forums. Your video library will continue to reap rewards as a valuable resource to your customers and staff. Videos can cover how-to’s, maintenance, problem solving and much more. Video does this while decreasing the demands on your customer service and sales teams.
Facilitate Word-of-Mouth - Your customer base can be your best asset when it comes to growing your company. Individuals frequently consult with their peers to see how they are using vendors and with what results. One way to ensure your company is shown in the best possible light is to arm your customers with compelling and resourceful content such as video. Video intuitively increase the perceived value and is easily shared online.
Reader Comments (2)
I, too, am getting frustrated with the amount of content that is now being offered in video form that should just be text.
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