Social Media; The most overrated (and underrated) trend in business.

In this month’s Fast Company, Robert Safian the magazine’s editor, reported that when a group of 500 executives who were registered for the Innovation Uncensored event, were asked what they thought was the most overrated trend in business, the number one response was social media. When asked what they thought was the most underrated trend, the answer again was Social Media. Surprised? Not really. Social Media or more accurately Social Networking (Facebook, Twitter) can be a highly valuable outlet but marketers must really put their expectations in check. The chances of having "viral" success are very slim and often happen more out of accident then actual intent. "Using social media? That's an overrated no-brainer. Using it in the right way, for your specific business goals? That's a whole different kind of challenge."

99percent.com recently posted their 2011 Idea Execution Audit infograph.

"Earlier this year, we polled the 99% community to take the pulse of making ideas happen in 2011. To answer questions like: How do creative projects really get pushed forward? What tools are you using to manage your time and energy? And: Are the ways we live and work as creative professionals undergoing major changes?"

Good read even if it is just to see that everyone else is having the same problems as you.

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